NCCPA “Certified PA Hero” Campaign
In recognition of PA Week (October 6-12), NCCPA launched the “Certified PA Hero” campaign to increase awareness of Certified PAs and the quality care they provide to patients. The campaign highlights Certified PAs, the various specialties they work in, the high-quality, exceptional care that they provide to patients, and how they’re saving lives every day.
The campaign consists of brand-new media assets including photos, videos, and blog posts that feature NCCPA’s PA Ambassadors (2021-2022 cohort). Campaign images were also featured on billboards in select cities across the country.